Established in 1978, and based in the beautiful walled city of Chester in Cheshire, England, DSA is a specialist consultancy featuring the work of Diane Simpson and focusing upon many aspects of the interpretation of behaviour from handwriting and other assessment related subjects.

Clients include some of the largest and well known international companies, police and security organisations and private individuals.

Says Diane...

"My work is all about seeking, analysing and interpreting patterns of behaviour. If you want a related service that is not listed on this site - just tell me what you want and I'll tell you what can be done and how much it is likely to cost..."

DSA is large enough to cope and small enough to care

About Us: Diane Simpson and her team have conducted extensive research into the analysis of writing as a means of determining, personality and responses. For more information about graphology, how it works and what it can do...

Reports: Font/Logo Assessment. Personality Profiles Speech writing for special events For more information...

Talks: A range of fascinating presentations relating to personality and behaviour. Lively and interactive, they all contain humour and can be adapted to suit any occasion For more information...